The "CATERPILLAR x FILBAK x PLAYINCOLORS: Technology Experience" project exemplifies the transformative power of spatial branding. In collaboration with Filbak, a spatial branding studio, and Victor García from PlayinColors, an artistic studio, this venture redefined Caterpillar's technological space in Málaga. The project took place in Caterpillar's tech room, outfitted with advanced simulators for training and demonstrations.

Filbak's vision for a "Wow effect" was actualized by Victor from Sagan collective, who vividly enhanced the exterior access with graphic elements reflecting Caterpillar's brand imagery. The interior transformation involved walls painted with photoluminescent paint, initially inconspicuous against the dark backdrop but reactive to ultraviolet light. This, combined with a striking linear lighting installation, created a modern, futuristic environment. This collaborative effort between Filbak and PlayinColors, captured in photographs by Lolo Mestanza, highlights Caterpillar's commitment to innovative spaces that inspire and engage.

Architecture: FILBAK
Photography: Lolo Mestanza